Their business operations are conducted from its headquarters in Stoke-on-Trent, alongside further offices in Manchester, Gibraltar, Malta, United States, Bulgaria, Brazil, Colombia and Australia. It was founded by Denise Coates, who remains the majority shareholder and joint-chief executive, alongside her brother John Coates. The company sponsors the shirt and stadium of EFL Championship football club Stoke City F.C., a corporate affiliate. In August 2024, the New Jersey Division of Gaming Enforcement ordered that the company was required to pay more than $519,000 to customers it had shorted on payments. The company refused a payout of \u00a354,000 to a customer in England in 2016, a case which was still ongoing in 2017.<\/p>\n
Although gambling is illegal in most jurisdictions of India, bet365 nonetheless conducted surrogate advertising in the country. The launch took place ahead of the 2026 FIFA World Cup, scheduled to begin on 11 June 2026. In March 2025, the company announced it was ceasing its services in China and other jurisdictions.<\/p>\n
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Its product offering includes sports betting, online casino, online poker, and online bingo. Several other cases of bet365 refusing to pay winnings have been reported by gamblers on Internet gambling forums. Denise was again criticised in 2024, after she received payouts of more than \u00a3270 million the year before, including a salary of \u00a3220.7 million and dividends of \u00a350 million, despite the company posting a \u00a360 million loss. Denise Coates became the highest paid executive in the UK in 2017, awarding herself a salary of \u00a3217 million. India’s consumer affairs ministry served notices to various television channels and apps for promoting gambling companies and asked them to stop showing ads from bet365 and other betting platforms immediately. In October 2014, The Guardian newspaper reported that the company had been taking bets from Chinese citizens by using obscure domain names in order to avoid government web censorship.<\/p>\n
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Bet365 chairman Peter Coates was also the chairman at Stoke City and in May 2012 bet365 signed a three-year contract with the club to become shirt sponsors. Bet365 sold its betting shop chain in 2005 for \u00a340 million to Coral and paid off its loan to RBS. The business borrowed \u00a315 million from Royal Bank of Scotland against the family’s betting shop estate which had been started by Peter Coates in 1974 and had been run by Denise Coates as managing director from 1995.<\/p>\n
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In Brazil, the company established legal representation through a subsidiary, HS do Brasil Ltda. Bet365’s reported figures for the 2020 financial year showed revenues of \u00a32.8 billion and a profit of \u00a3470 million before tax. The initiative was welcomed by a harm reduction group, but also received criticism for its perceived inadequacy; one MP described it as “a bribe to appease campaigners and the UK government”. In April 2016, the company became the new title sponsors for the club’s stadium for the next six seasons, replacing fellow local enterprise the Britannia Building Society.<\/p>\n