{"id":13758,"date":"2026-11-14T19:05:56","date_gmt":"2026-11-14T18:05:56","guid":{"rendered":"https:\/\/www.fratellibertolin.it\/?p=13758"},"modified":"2026-11-14T19:05:56","modified_gmt":"2026-11-14T18:05:56","slug":"politicka-reklama-na-internetu-a-jeji-promena","status":"publish","type":"post","link":"https:\/\/www.fratellibertolin.it\/en\/politicka-reklama-na-internetu-a-jeji-promena\/","title":{"rendered":"Politick\u00e1 reklama na internetu a jej\u00ed prom\u011bna"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><h2>\u00davod<\/h2><p>V posledn\u00edch letech se politick\u00e1 reklama na internetu stala kl\u00ed\u010dov\u00fdm n\u00e1strojem pro politick\u00e9 kampan\u011b v \u010cesk\u00e9 republice. S rostouc\u00edm vlivem digit\u00e1ln\u00edch m\u00e9di\u00ed se m\u011bn\u00ed zp\u016fsob, jak\u00fdm politick\u00e9 strany a kandid\u00e1ti komunikuj\u00ed se sv\u00fdmi voli\u010di. Pro pravideln\u00e9 hr\u00e1\u010de, kte\u0159\u00ed se zaj\u00edmaj\u00ed o politick\u00e9 d\u011bn\u00ed, je d\u016fle\u017eit\u00e9 pochopit, jak tyto zm\u011bny ovliv\u0148uj\u00ed nejen politiku, ale i jejich rozhodov\u00e1n\u00ed. <a href=\"https:\/\/www.tomasbrezinaprezident.cz\/\">Tom\u00e1\u0161 B\u0159ezina<\/a> Tato transformace p\u0159in\u00e1\u0161\u00ed nov\u00e9 v\u00fdzvy a p\u0159\u00edle\u017eitosti, kter\u00e9 je t\u0159eba zv\u00e1\u017eit.<\/p><h2>Kl\u00ed\u010dov\u00e9 pojmy a p\u0159ehled<\/h2><p>Politick\u00e1 reklama na internetu zahrnuje \u0161irok\u00e9 spektrum aktivit, od c\u00edlen\u00fdch reklamn\u00edch kampan\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch po bannerov\u00e9 reklamy na webov\u00fdch str\u00e1nk\u00e1ch. Mezi hlavn\u00ed pojmy pat\u0159\u00ed:<\/p><ul><li><strong>C\u00edlen\u00e1 reklama:<\/strong> Reklamy, kter\u00e9 jsou p\u0159izp\u016fsobeny specifick\u00fdm demografick\u00fdm skupin\u00e1m na z\u00e1klad\u011b jejich online chov\u00e1n\u00ed.<\/li><li><strong>Algoritmy:<\/strong> Syst\u00e9my, kter\u00e9 analyzuj\u00ed data u\u017eivatel\u016f a ur\u010duj\u00ed, jak\u00e9 reklamy se jim zobraz\u00ed.<\/li><li><strong>Viralita:<\/strong> Schopnost obsahu \u0161\u00ed\u0159it se rychle a \u0161iroce prost\u0159ednictv\u00edm sd\u00edlen\u00ed na soci\u00e1ln\u00edch m\u00e9di\u00edch.<\/li><\/ul><p>Tyto koncepty jsou z\u00e1sadn\u00ed pro pochopen\u00ed, jak politick\u00e9 kampan\u011b vyu\u017e\u00edvaj\u00ed internet k dosa\u017een\u00ed sv\u00fdch c\u00edl\u016f.<\/p><h2>Hlavn\u00ed rysy a detaily<\/h2><p>Politick\u00e1 reklama na internetu se vyzna\u010duje n\u011bkolika kl\u00ed\u010dov\u00fdmi rysy. Prvn\u00edm z nich je personalizace obsahu, kter\u00e1 umo\u017e\u0148uje politick\u00fdm stran\u00e1m oslovit voli\u010de na z\u00e1klad\u011b jejich z\u00e1jm\u016f a preferenc\u00ed. D\u00e1le je to interaktivita, kter\u00e1 umo\u017e\u0148uje u\u017eivatel\u016fm reagovat na reklamy, sd\u00edlet je a diskutovat o nich. T\u00edmto zp\u016fsobem se vytv\u00e1\u0159\u00ed dialog mezi politiky a voli\u010di, co\u017e m\u016f\u017ee v\u00e9st k v\u011bt\u0161\u00edmu zapojen\u00ed ve\u0159ejnosti do politick\u00e9ho procesu.<\/p><p>Dal\u0161\u00edm d\u016fle\u017eit\u00fdm aspektem je m\u011b\u0159itelnost v\u00fdsledk\u016f. Politick\u00e9 kampan\u011b mohou sledovat \u00fasp\u011b\u0161nost sv\u00fdch reklam v re\u00e1ln\u00e9m \u010dase, co\u017e jim umo\u017e\u0148uje upravovat strategie a optimalizovat v\u00fddaje na reklamu.<\/p><h2>Praktick\u00e9 p\u0159\u00edklady a p\u0159\u00edpady pou\u017eit\u00ed<\/h2><p>V \u010cesk\u00e9 republice jsme byli sv\u011bdky n\u011bkolika \u00fasp\u011b\u0161n\u00fdch politick\u00fdch kampan\u00ed, kter\u00e9 vyu\u017eily internet jako hlavn\u00ed n\u00e1stroj. Nap\u0159\u00edklad b\u011bhem posledn\u00edch volebn\u00ed kampan\u011b se n\u011bkter\u00e9 strany zam\u011b\u0159ily na soci\u00e1ln\u00ed s\u00edt\u011b, kde oslovily mlad\u0161\u00ed voli\u010de prost\u0159ednictv\u00edm kreativn\u00edho obsahu a interaktivn\u00edch prvk\u016f. Dal\u0161\u00edm p\u0159\u00edkladem m\u016f\u017ee b\u00fdt pou\u017eit\u00ed vide\u00ed na platform\u00e1ch jako YouTube, kde kandid\u00e1ti prezentovali sv\u00e9 n\u00e1zory a programy v atraktivn\u00ed form\u011b.<\/p><p>Pro pravideln\u00e9 hr\u00e1\u010de to m\u016f\u017ee znamenat, \u017ee se mohou l\u00e9pe informovat o politick\u00fdch ot\u00e1zk\u00e1ch a rozhodnut\u00edch, kter\u00e1 ovliv\u0148uj\u00ed jejich z\u00e1jmy a \u017eivoty.<\/p><h2>V\u00fdhody a nev\u00fdhody<\/h2><p>Politick\u00e1 reklama na internetu m\u00e1 sv\u00e9 v\u00fdhody i nev\u00fdhody. Mezi hlavn\u00ed v\u00fdhody pat\u0159\u00ed:<\/p><ul><li>Mo\u017enost c\u00edlen\u00e9ho oslovov\u00e1n\u00ed voli\u010d\u016f.<\/li><li>Interaktivita a zapojen\u00ed ve\u0159ejnosti.<\/li><li>M\u011b\u0159itelnost a rychl\u00e1 zp\u011btn\u00e1 vazba.<\/li><\/ul><p>Na druhou stranu existuj\u00ed i nev\u00fdhody, jako nap\u0159\u00edklad:<\/p><ul><li>Riziko dezinformac\u00ed a manipulace.<\/li><li>Mo\u017enost ztr\u00e1ty soukrom\u00ed u\u017eivatel\u016f.<\/li><li>Vytv\u00e1\u0159en\u00ed echo komor, kde se u\u017eivatel\u00e9 setk\u00e1vaj\u00ed pouze s n\u00e1zory, kter\u00e9 potvrzuj\u00ed jejich vlastn\u00ed p\u0159esv\u011bd\u010den\u00ed.<\/li><\/ul><h2>Dal\u0161\u00ed poznatky<\/h2><p>Je d\u016fle\u017eit\u00e9 si uv\u011bdomit, \u017ee politick\u00e1 reklama na internetu se neust\u00e1le vyv\u00edj\u00ed. Nov\u00e9 technologie a trendy, jako je um\u011bl\u00e1 inteligence a anal\u00fdza velk\u00fdch dat, mohou d\u00e1le zm\u011bnit zp\u016fsob, jak\u00fdm se politick\u00e9 kampan\u011b realizuj\u00ed. Pravideln\u00ed hr\u00e1\u010di by m\u011bli b\u00fdt obez\u0159etn\u00ed a kriti\u010dt\u00ed v\u016f\u010di obsahu, kter\u00fd konzumuj\u00ed, a m\u011bli by se sna\u017eit z\u00edsk\u00e1vat informace z r\u016fzn\u00fdch zdroj\u016f, aby si vytvo\u0159ili komplexn\u00ed pohled na politickou situaci.<\/p><h2>Z\u00e1v\u011br<\/h2><p>Politick\u00e1 reklama na internetu p\u0159edstavuje v\u00fdznamnou prom\u011bnu v oblasti politick\u00e9 komunikace. Pro pravideln\u00e9 hr\u00e1\u010de v \u010cesk\u00e9 republice je d\u016fle\u017eit\u00e9 sledovat tyto zm\u011bny a ch\u00e1pat, jak ovliv\u0148uj\u00ed jejich rozhodov\u00e1n\u00ed. Vzhledem k v\u00fdhod\u00e1m a nev\u00fdhod\u00e1m, kter\u00e9 tento zp\u016fsob reklamy p\u0159in\u00e1\u0161\u00ed, je nezbytn\u00e9 b\u00fdt informovan\u00fd a kritick\u00fd. Doporu\u010duje se aktivn\u011b se zapojit do diskuz\u00ed a sledovat r\u016fzn\u00e9 n\u00e1zory, aby bylo mo\u017en\u00e9 l\u00e9pe porozum\u011bt politick\u00e9mu d\u011bn\u00ed.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00davod V posledn\u00edch letech se politick\u00e1 reklama na internetu stala kl\u00ed\u010dov\u00fdm n\u00e1strojem pro politick\u00e9 kampan\u011b v \u010cesk\u00e9 republice. S rostouc\u00edm vlivem digit\u00e1ln\u00edch m\u00e9di\u00ed se m\u011bn\u00ed zp\u016fsob, jak\u00fdm politick\u00e9 strany a kandid\u00e1ti komunikuj\u00ed se sv\u00fdmi voli\u010di. Pro pravideln\u00e9 hr\u00e1\u010de, kte\u0159\u00ed se zaj\u00edmaj\u00ed o politick\u00e9 d\u011bn\u00ed, je d\u016fle\u017eit\u00e9 pochopit, jak tyto zm\u011bny ovliv\u0148uj\u00ed nejen politiku, ale i [&hellip;]<\/p>\n","protected":false},"author":161,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":["post-13758","post","type-post","status-publish","format-standard","hentry","category-senza-categoria-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Politick\u00e1 reklama na internetu a jej\u00ed prom\u011bna - F.lli Bertolin<\/title>\n<meta name=\"description\" content=\"\u00davodV posledn\u00edch letech se politick\u00e1 reklama na internetu stala kl\u00ed\u010dov\u00fdm n\u00e1strojem pro politick\u00e9 kampan\u011b v \u010cesk\u00e9 republice. S rostouc\u00edm vlivem digit\u00e1ln\u00edch m\u00e9di\u00ed se m\u011bn\u00ed zp\u016fsob, jak\u00fdm politick\u00e9 strany a kandid\u00e1ti komunikuj\u00ed se sv\u00fdmi voli\u010di. Pro pravideln\u00e9 hr\u00e1\u010de, kte\u0159\u00ed se zaj\u00edmaj\u00ed o politick\u00e9 d\u011bn\u00ed, je d\u016fle\u017eit\u00e9 pochopit, jak tyto zm\u011bny ovliv\u0148uj\u00ed nejen politiku, ale i jejich&hellip;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fratellibertolin.it\/en\/politicka-reklama-na-internetu-a-jeji-promena\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Politick\u00e1 reklama na internetu a jej\u00ed prom\u011bna - F.lli Bertolin\" \/>\n<meta property=\"og:description\" content=\"\u00davodV posledn\u00edch letech se politick\u00e1 reklama na internetu stala kl\u00ed\u010dov\u00fdm n\u00e1strojem pro politick\u00e9 kampan\u011b v \u010cesk\u00e9 republice. S rostouc\u00edm vlivem digit\u00e1ln\u00edch m\u00e9di\u00ed se m\u011bn\u00ed zp\u016fsob, jak\u00fdm politick\u00e9 strany a kandid\u00e1ti komunikuj\u00ed se sv\u00fdmi voli\u010di. Pro pravideln\u00e9 hr\u00e1\u010de, kte\u0159\u00ed se zaj\u00edmaj\u00ed o politick\u00e9 d\u011bn\u00ed, je d\u016fle\u017eit\u00e9 pochopit, jak tyto zm\u011bny ovliv\u0148uj\u00ed nejen politiku, ale i jejich&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fratellibertolin.it\/en\/politicka-reklama-na-internetu-a-jeji-promena\/\" \/>\n<meta property=\"og:site_name\" content=\"F.lli Bertolin\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-14T18:05:56+00:00\" \/>\n<meta name=\"author\" content=\"kimberlyclark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"kimberlyclark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.fratellibertolin.it\/en\/politicka-reklama-na-internetu-a-jeji-promena\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.fratellibertolin.it\/en\/politicka-reklama-na-internetu-a-jeji-promena\/\"},\"author\":{\"name\":\"kimberlyclark\",\"@id\":\"https:\/\/www.fratellibertolin.it\/#\/schema\/person\/7bdea480fc0ceedf53468b7dfb8998ab\"},\"headline\":\"Politick\u00e1 reklama na internetu a jej\u00ed prom\u011bna\",\"datePublished\":\"2026-11-14T18:05:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.fratellibertolin.it\/en\/politicka-reklama-na-internetu-a-jeji-promena\/\"},\"wordCount\":743,\"publisher\":{\"@id\":\"https:\/\/www.fratellibertolin.it\/#organization\"},\"articleSection\":[\"Senza categoria\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fratellibertolin.it\/en\/en\/politicka-reklama-na-internetu-a-jeji-promena\/\",\"url\":\"https:\/\/www.fratellibertolin.it\/en\/en\/politicka-reklama-na-internetu-a-jeji-promena\/\",\"name\":\"Politick\u00e1 reklama na internetu a jej\u00ed prom\u011bna - F.lli Bertolin\",\"isPartOf\":{\"@id\":\"https:\/\/www.fratellibertolin.it\/#website\"},\"datePublished\":\"2026-11-14T18:05:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.fratellibertolin.it\/en\/politicka-reklama-na-internetu-a-jeji-promena\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.fratellibertolin.it\/en\/politicka-reklama-na-internetu-a-jeji-promena\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.fratellibertolin.it\/en\/politicka-reklama-na-internetu-a-jeji-promena\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.fratellibertolin.it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Politick\u00e1 reklama na internetu a jej\u00ed prom\u011bna\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fratellibertolin.it\/en\/#website\",\"url\":\"https:\/\/www.fratellibertolin.it\/en\/\",\"name\":\"F.lli Bertolin\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.fratellibertolin.it\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.fratellibertolin.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.fratellibertolin.it\/en\/#organization\",\"name\":\"F.lli Bertolin\",\"url\":\"https:\/\/www.fratellibertolin.it\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fratellibertolin.it\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.fratellibertolin.it\/wp-content\/uploads\/2024\/11\/cropped-favicon.png\",\"contentUrl\":\"https:\/\/www.fratellibertolin.it\/wp-content\/uploads\/2024\/11\/cropped-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"F.lli Bertolin\"},\"image\":{\"@id\":\"https:\/\/www.fratellibertolin.it\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.fratellibertolin.it\/#\/schema\/person\/7bdea480fc0ceedf53468b7dfb8998ab\",\"name\":\"kimberlyclark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fratellibertolin.it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b82b823ed060c379da026e5b1409f4772f13f4621332438b5c29ac25fe72a29e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b82b823ed060c379da026e5b1409f4772f13f4621332438b5c29ac25fe72a29e?s=96&d=mm&r=g\",\"caption\":\"kimberlyclark\"},\"url\":\"https:\/\/www.fratellibertolin.it\/en\/author\/kimberlyclark\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Politick\u00e1 reklama na internetu a jej\u00ed prom\u011bna - F.lli Bertolin","description":"\u00davodV posledn\u00edch letech se politick\u00e1 reklama na internetu stala kl\u00ed\u010dov\u00fdm n\u00e1strojem pro politick\u00e9 kampan\u011b v \u010cesk\u00e9 republice. S rostouc\u00edm vlivem digit\u00e1ln\u00edch m\u00e9di\u00ed se m\u011bn\u00ed zp\u016fsob, jak\u00fdm politick\u00e9 strany a kandid\u00e1ti komunikuj\u00ed se sv\u00fdmi voli\u010di. Pro pravideln\u00e9 hr\u00e1\u010de, kte\u0159\u00ed se zaj\u00edmaj\u00ed o politick\u00e9 d\u011bn\u00ed, je d\u016fle\u017eit\u00e9 pochopit, jak tyto zm\u011bny ovliv\u0148uj\u00ed nejen politiku, ale i jejich&hellip;","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fratellibertolin.it\/en\/politicka-reklama-na-internetu-a-jeji-promena\/","og_locale":"en_US","og_type":"article","og_title":"Politick\u00e1 reklama na internetu a jej\u00ed prom\u011bna - F.lli Bertolin","og_description":"\u00davodV posledn\u00edch letech se politick\u00e1 reklama na internetu stala kl\u00ed\u010dov\u00fdm n\u00e1strojem pro politick\u00e9 kampan\u011b v \u010cesk\u00e9 republice. S rostouc\u00edm vlivem digit\u00e1ln\u00edch m\u00e9di\u00ed se m\u011bn\u00ed zp\u016fsob, jak\u00fdm politick\u00e9 strany a kandid\u00e1ti komunikuj\u00ed se sv\u00fdmi voli\u010di. Pro pravideln\u00e9 hr\u00e1\u010de, kte\u0159\u00ed se zaj\u00edmaj\u00ed o politick\u00e9 d\u011bn\u00ed, je d\u016fle\u017eit\u00e9 pochopit, jak tyto zm\u011bny ovliv\u0148uj\u00ed nejen politiku, ale i jejich&hellip;","og_url":"https:\/\/www.fratellibertolin.it\/en\/politicka-reklama-na-internetu-a-jeji-promena\/","og_site_name":"F.lli Bertolin","article_published_time":"2026-11-14T18:05:56+00:00","author":"kimberlyclark","twitter_card":"summary_large_image","twitter_misc":{"Written by":"kimberlyclark","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.fratellibertolin.it\/en\/politicka-reklama-na-internetu-a-jeji-promena\/#article","isPartOf":{"@id":"https:\/\/www.fratellibertolin.it\/en\/politicka-reklama-na-internetu-a-jeji-promena\/"},"author":{"name":"kimberlyclark","@id":"https:\/\/www.fratellibertolin.it\/#\/schema\/person\/7bdea480fc0ceedf53468b7dfb8998ab"},"headline":"Politick\u00e1 reklama na internetu a jej\u00ed prom\u011bna","datePublished":"2026-11-14T18:05:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.fratellibertolin.it\/en\/politicka-reklama-na-internetu-a-jeji-promena\/"},"wordCount":743,"publisher":{"@id":"https:\/\/www.fratellibertolin.it\/#organization"},"articleSection":["Senza categoria"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.fratellibertolin.it\/en\/en\/politicka-reklama-na-internetu-a-jeji-promena\/","url":"https:\/\/www.fratellibertolin.it\/en\/en\/politicka-reklama-na-internetu-a-jeji-promena\/","name":"Politick\u00e1 reklama na internetu a jej\u00ed prom\u011bna - F.lli Bertolin","isPartOf":{"@id":"https:\/\/www.fratellibertolin.it\/#website"},"datePublished":"2026-11-14T18:05:56+00:00","breadcrumb":{"@id":"https:\/\/www.fratellibertolin.it\/en\/politicka-reklama-na-internetu-a-jeji-promena\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fratellibertolin.it\/en\/politicka-reklama-na-internetu-a-jeji-promena\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.fratellibertolin.it\/en\/politicka-reklama-na-internetu-a-jeji-promena\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fratellibertolin.it\/"},{"@type":"ListItem","position":2,"name":"Politick\u00e1 reklama na internetu a jej\u00ed prom\u011bna"}]},{"@type":"WebSite","@id":"https:\/\/www.fratellibertolin.it\/en\/#website","url":"https:\/\/www.fratellibertolin.it\/en\/","name":"F.lli Bertolin","description":"","publisher":{"@id":"https:\/\/www.fratellibertolin.it\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fratellibertolin.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.fratellibertolin.it\/en\/#organization","name":"F.lli Bertolin","url":"https:\/\/www.fratellibertolin.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fratellibertolin.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.fratellibertolin.it\/wp-content\/uploads\/2024\/11\/cropped-favicon.png","contentUrl":"https:\/\/www.fratellibertolin.it\/wp-content\/uploads\/2024\/11\/cropped-favicon.png","width":512,"height":512,"caption":"F.lli Bertolin"},"image":{"@id":"https:\/\/www.fratellibertolin.it\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.fratellibertolin.it\/#\/schema\/person\/7bdea480fc0ceedf53468b7dfb8998ab","name":"kimberlyclark","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fratellibertolin.it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b82b823ed060c379da026e5b1409f4772f13f4621332438b5c29ac25fe72a29e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b82b823ed060c379da026e5b1409f4772f13f4621332438b5c29ac25fe72a29e?s=96&d=mm&r=g","caption":"kimberlyclark"},"url":"https:\/\/www.fratellibertolin.it\/en\/author\/kimberlyclark\/"}]}},"_links":{"self":[{"href":"https:\/\/www.fratellibertolin.it\/en\/wp-json\/wp\/v2\/posts\/13758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fratellibertolin.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fratellibertolin.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fratellibertolin.it\/en\/wp-json\/wp\/v2\/users\/161"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fratellibertolin.it\/en\/wp-json\/wp\/v2\/comments?post=13758"}],"version-history":[{"count":1,"href":"https:\/\/www.fratellibertolin.it\/en\/wp-json\/wp\/v2\/posts\/13758\/revisions"}],"predecessor-version":[{"id":13759,"href":"https:\/\/www.fratellibertolin.it\/en\/wp-json\/wp\/v2\/posts\/13758\/revisions\/13759"}],"wp:attachment":[{"href":"https:\/\/www.fratellibertolin.it\/en\/wp-json\/wp\/v2\/media?parent=13758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fratellibertolin.it\/en\/wp-json\/wp\/v2\/categories?post=13758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fratellibertolin.it\/en\/wp-json\/wp\/v2\/tags?post=13758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}